Collection: Kawaii - Figures

Our Kawaii Figures

Find all our Kawaii collectible figures, exclusively and at the best price in our store. All of our products are faithfully adapted from the Kawaii universe and are perfect for a gift or to complete a collection.

Kawaii is a Japanese term and aesthetic referring to the unique concept affirming childish and pretty things that make your heart beat faster. However, different from the English word "cute", it differs in that it is so diverse that it has spawned many sub-genres that are often far from the original concept. For example, Gurokawa refers to things that are "scary and cute" and Erokawa refers to anything "erotic but cute" that appeals to sexual desire.

The concept of kawaii is often misunderstood in foreign countries and often misapplied to anything "chibi."

Kawaii visuals are part of the same color scheme, but are most often associated with pastels , with white and pink the most popular colors.

Find figures of Hatsune Miku, Kanna Kamoui, Your Name and all your other favorite characters.

Don't hesitate to recommend figures, Goodies or anime derivatives you would like to find on Anime Figure Store™